Perseus Paris
Persée Paris: a mythical and captivating name, resonating like a promise of audacity and light. Behind this name lies a legendary king, son of Zeus and Danaë, but also an exceptional technique from Japan. By choosing this doubly symbolic name, Nawal Laoui asserts her deep desire to play with words, to turn them into talismans, and to infuse them with an almost sacred power. At Persée, each jewel tells a story—that of a “pierced” diamond, suspended in the void, freed from all attachments, and revealed in its pure truth.
A unique vision of contemporary jewelry
Since its inception, Persée has embodied an innovative and refined vision of jewelry. The collections are driven by a single desire: to reveal the precious stone in its purest form, without artifice or constraint. Diamonds, sapphires, rubies, and emeralds seem to float freely, weightless on the skin. This technical feat, inspired by ancestral Japanese know-how, enhances light and gives birth to a new kind of elegance: minimalist, sensual, and profoundly contemporary.
Nawal Laoui, founder of Persée Paris
Behind the delicacy of Persée diamonds is Nawal Laoui, creator and founder of the Parisian jewelry house Persée Paris, born in 2017. Passionate about creation and forms of artistic expression, she embodies a new generation of jewelers who combine high standards, intuition and freedom.
A journey guided by art and curiosity
Nawal Laoui has always been drawn to the beauty of gesture and the purity of form. Sensitive to contemporary art, she draws inspiration from the lines, materials, and emotions it exudes. This sensitivity naturally leads her to jewelry, a world where precision, balance, and creativity come together.
Very early on, she understood that precious stones were not simple ornaments, but living elements, capable of reflecting the personality of those who wear them.
The pierced diamond
Freed from its setting, the diamond is presented in its purest form: naked. Freed from all constraints, the most precious stone reveals a symphony of light and reflections, a natural brilliance that belongs only to it. It is this quest for purity and freedom that is at the heart of the Persée Paris signature.
To allow the stone to float on the skin, rare and meticulous know-how is required. Each diamond is laser-drilled with extreme precision to preserve its integrity and clarity. This delicate and meticulous operation requires perfect technical mastery, the result of exceptional know-how from Japan. Once drilled, the stone is secured with an ultra-thin, almost invisible gold ring that connects it to the jewel while allowing it freedom of movement.
This innovative process allows the diamond to delicately levitate on the skin, capturing the light with each movement. The jewel then becomes alive, vibrant, in perpetual motion—a subtle alliance between artisanal precision and the natural grace of the stone.
Beyond the technical prowess, the pierced diamond embodies a philosophy: that of a free, pure, and sincere beauty. At Persée, the stone is not enclosed, but revealed in all its truth. It hides nothing, holds nothing back. It breathes, it radiates, it expresses itself.
Like the golden rain that fell on Danaë to give birth to King Perseus, the pierced diamond evokes the encounter between power and delicacy, between legend and modernity. A poetic way to celebrate light, femininity and freedom, at the very heart of the skin.
