Behind the graceful weightlessness of Persée’s floating diamonds stands Nawal Laoui founder and designer of the Parisian fine jewelry house born in 2017.

Passionate about jewelry-making and captivated by contemporary art from a young age, Nawal answered her calling: to magnify precious stones and set them free so they may sparkle on a woman’s skin like the golden rain that fell upon Danaë, mother of Perseus.

Like Perseus, Nawal is an adventurer at heart. At just 25, she embarked on an extraordinary world journey a voyage that would shape her artistry and immerse her in ancestral techniques. This remarkable odyssey became the foundation of her deep connection with gemstones.

It was in Japan that she experienced a moment of revelation, watching master artisans craft diamonds. These gems were not set or mounted in golden claws, but pierced liberated to reveal their full poetry and brilliance.

Blending her transformative journey between Brazil and Japan, her admiration for artists like Picasso, Calder, and Brancusi, and her reverence for the purity of stones, Nawal Laoui weaves the story of Persée where jewelry becomes both art and emotion.