A mythical and alluring name one that evokes a legendary king, son of Zeus and Danaë, but also a rare and refined technique born in Japan.

By choosing this doubly symbolic name, Nawal Laoui affirms her desire to play with words and imbue them with deeper meaning elevating both her story and that of the “pierced” diamond.

Persée’s jewelry collections are driven by a singular vision: to present diamonds, sapphires, rubies, and emeralds in their purest form offered fully to the skin with complete authenticity. This unique craftsmanship, which Nawal brought back from Japan, is a tribute to the natural brilliance and prestige of gemstones.

For its founder, Persée is a creation that lies at the intersection of journeys through the world, through time, and through art. The brand is a radiant homage to audacity and grace, where precious stones are liberated from their traditional settings to shine in full freedom.

With this revolutionary elegance and meticulous attention to detail, Persée has earned recognition around the globe celebrated by some of the world’s most prestigious institutions.